Exemplar Response
Designed Projects of an Urban World consists of three t-shirts, corporate postcards, fridge magnets, contemplative cubes, and mock-ups for large billboards. This is a very resolved work, which reflects a sophisticated understanding of advertising, corporate imagery, product design and packaging, as well as the way the corporate world and advertising generate greed and desire. The work reflects an understanding of how scale is used in the advertising world to engage the viewer, in the production of large scale billboard plans, small interactive corporate toys and functional art to wear. The images used are repeated and employed in a range of 2D and 3D contexts. Despite overall polish, in some works the combinations and applications are less resolved and considered.
